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Winton Centre for Risk and Evidence Communication

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To inform, not persuade


To make good decisions, we all need good evidence which is clearly communicated. At the Winton Centre we work with institutions and individuals to improve the way that important evidence is presented to all of us.




Covid-19: Making Sense of the Numbers

Check out our collected Covid-19 resources.

  • Advice on communicating personalised COVID-19 risk from our research
  • Our findings on public trust and attitudes to science and government in the UK during the pandemic
  • Losing perspective? Compare Covid-deaths with those from flu, road accidents and other causes of death.
  • Use our Interactive Tools to explore the latest data
  • Check out our Podcast and video content helping to make sense of the numbers
  • Articles published in the national press, & our frequent contributions to radio and TV
  • Links to our original research exploring risk perception and trust around the world


Communicating the potential harms and benefits of a particular medical treatment

We work with the NHS, Public Health England and medical professionals developing online tools and medical results report templates which communicate possible outcomes of specific treatments in a clear and balanced way, supporting patients and doctors to make difficult treatment decisions. We have also launched fully accredited online courses in risk communication.


Communicating evidence in legal cases

We work with legal professionals, law students and forensic experts to help them understand how best to understand, present or examine evidence in legal situations. We are currently developing free resources for legal training, along with our collaborators at the Leverhulme Research Centre for Forensic Science and the University of Northumbria law school.


Communicating what the latest research means for everyone

We work with press officers and journalists reporting the latest research in health and the social sciences to improve the way numbers are communicated. We tackle misleading numbers in the news in our blog, develop online tools and conduct original research into the most effective communication techniques.


Communicating which policies work best in education, health and civic life

We work with government departments, evidence-based policymakers and social scientists to improve the way the potential harms and benefits of complex policy issues are communicated.


Communicating uncertainty

We are carrying out research into how best to communicate uncertainty in journalistic reporting, in graphical formats, and how to communicate the underlying quality of evidence surrounding a number or claim.



In Our Resources you will find tools and best-practice guides tailored specifically for lawyers, healthcare professionals, journalists and those in the civil service or policymaking.


In Our Projects you can explore the full range of our partnerships, applied work and published research.


If you think you're risk-savvy, test yourself with our quick quizzes for legal professionals, medical professionals, or journalists.


To join our mailing list to hear about news from the Centre (used sparingly!) please email wintoncentre@maths.cam.ac.uk

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

Latest data from the MHRA on blood clots associated with the Astra Zeneca COVID-19 vaccine

7 May 2021

We've produced some new graphics to illustrate the data released on 6th May 2021 on blood clots and the AstraZeneca vaccine from the MHRA

Risky Talk - Communicating Evidence to Policymakers

26 April 2021

Politicians and civil servants are hungry for data to help design effective policy. How do we best collect and communicate this evidence - to support good governance and public accountability? …

View all news

Our projects

Policy decisions need to be based on the best evidence of their outcomes - but these will be different for different groups of people - there will always be winners and losers. We are working on how best to convey this complex information.

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RealRisk is an online tool to support press officers and journalists to report risks in a clear and responsible way. The tool converts specialist statistics (like relative risks and hazard ratios) into Absolute Risks with accompanying visualisations.

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View all projects