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Winton Centre for Risk and Evidence Communication

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To inform, not persuade


To make good decisions, we all need good evidence which is clearly communicated. At the Winton Centre we work with institutions and individuals to improve the way that important evidence is presented to all of us.




Covid-19: Making Sense of the Numbers

Check out our collected Covid-19 resources.

  • An interactive tool to help you decide what actions make the most difference when protecting yourself and others
  • Advice on communicating personalised COVID-19 risk from our research
  • Our findings on public trust and attitudes to science and government in the UK during the pandemic
  • Losing perspective? Compare Covid-deaths with those from flu, road accidents and other causes of death.
  • Use our Interactive Tools to explore the latest data
  • Check out our Podcast and video content helping to make sense of the numbers
  • Articles published in the national press, & our frequent contributions to radio and TV
  • Links to our original research exploring risk perception and trust around the world


Communicating the potential harms and benefits of a particular medical treatment

We work with the NHS, Public Health England and medical professionals developing online tools and medical results report templates which communicate possible outcomes of specific treatments in a clear and balanced way, supporting patients and doctors to make difficult treatment decisions. We have also launched fully accredited online courses in risk communication.


Communicating evidence in legal cases

We work with legal professionals, law students and forensic experts to help them understand how best to understand, present or examine evidence in legal situations. We are currently developing free resources for legal training, along with our collaborators at the Leverhulme Research Centre for Forensic Science and the University of Northumbria law school.


Communicating what the latest research means for everyone

We work with press officers and journalists reporting the latest research in health and the social sciences to improve the way numbers are communicated. We tackle misleading numbers in the news in our blog, develop online tools and conduct original research into the most effective communication techniques.


Communicating which policies work best in education, health and civic life

We work with government departments, evidence-based policymakers and social scientists to improve the way the potential harms and benefits of complex policy issues are communicated.


Communicating uncertainty

We are carrying out research into how best to communicate uncertainty in journalistic reporting, in graphical formats, and how to communicate the underlying quality of evidence surrounding a number or claim.



In Our Resources you will find tools and best-practice guides tailored specifically for lawyers, healthcare professionals, journalists and those in the civil service or policymaking.


In Our Projects you can explore the full range of our partnerships, applied work and published research.

Risky Talk


Listen to our Winton Centre podcast RiskyTalk to hear experts discuss the problems of communicating risks in a broad range of fields.



If you think you're risk-savvy, test yourself with our quick quizzes for legal professionals, medical professionals, or journalists.


To join our mailing list to hear about news from the Centre (used sparingly!) please email wintoncentre@maths.cam.ac.uk

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

How risky is it? A new interactive tool to help people see the different routes of Covid-19 transmission in different situations

2 December 2021

A new online tool, the result of a broad collaboration, brings together the best current evidence around Covid-19 transmission to help people decide what to do to protect themselves and others in different scenarios.

Announcing the Harding Prize for Trustworthy Communication!

2 December 2021

Have you seen some brilliant communication of evidence in 2021? Or perhaps some terrible communication? Enter it now for the new Harding prize: https://hardingprize.online

View all news

Our projects

One of the uncertainties that we inevitably have about a claimed fact or number is how strong the evidence is that that fact or number is correct. How does such uncertainty affect people's trust and behaviour? And how can we communicate that strength of evidence?

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Uncertainty is inherent in all quantitative measures, and is vital to communicate in order to allow people to make their decisions in the light of the reliability of the evidence, but does communicating uncertainty confuse, and undermine trust?

Read more

View all projects