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Winton Centre for Risk and Evidence Communication

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To inform, not persuade


To make good decisions, we all need good evidence which is clearly communicated. At the Winton Centre we work with institutions and individuals to improve the way that important evidence is presented to all of us.




Covid-19: Making Sense of the Numbers

Check out our collected Covid-19 resources.

  • Losing perspective? Compare Covid-deaths with those from flu, road accidents and other causes of death.
  • Use our Interactive Tools to explore the latest data
  • Check out our Podcast and video content helping to make sense of the numbers
  • Articles published in the national press, & our frequent contributions to radio and TV
  • Links to our original research exploring risk perception and trust around the world


Communicating the potential harms and benefits of a particular medical treatment

We work with the NHS, Public Health England and medical professionals developing online tools and medical results report templates which communicate possible outcomes of specific treatments in a clear and balanced way, supporting patients and doctors to make difficult treatment decisions. We have also launched fully accredited online courses in risk communication.


Communicating evidence in legal cases

We work with legal professionals, law students and forensic experts to help them understand how best to understand, present or examine evidence in legal situations. We are currently developing free resources for legal training, along with our collaborators at the Leverhulme Research Centre for Forensic Science and the University of Northumbria law school.


Communicating what the latest research means for everyone

We work with press officers and journalists reporting the latest research in health and the social sciences to improve the way numbers are communicated. We tackle misleading numbers in the news in our blog, develop online tools and conduct original research into the most effective communication techniques.


Communicating which policies work best in education, health and civic life

We work with government departments, evidence-based policymakers and social scientists to improve the way the potential harms and benefits of complex policy issues are communicated.


Communicating uncertainty

We are carrying out research into how best to communicate uncertainty in journalistic reporting, in graphical formats, and how to communicate the underlying quality of evidence surrounding a number or claim.



In Our Resources you will find tools and best-practice guides tailored specifically for lawyers, healthcare professionals, journalists and those in the civil service or policymaking.


In Our Projects you can explore the full range of our partnerships, applied work and published research.


If you think you're risk-savvy, test yourself with our quick quizzes for legal professionals, medical professionals, or journalists.


To join our mailing list to hear about news from the Centre (used sparingly!) please email wintoncentre@maths.cam.ac.uk

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

How medical training needs to change to allow true evidence-informed decision-making

25 September 2020

A new blog and paper from Alex Freeman of the Winton Centre, with colleagues who have worked together to develop, and evaluate, elearning courses in risk communication and shared decision making in healthcare.

How do Covid-19 deaths compare with those from accidents, flu and other causes of death?

13 July 2020

The numbers dying from Covid-19 are in the headlines daily. Help restore some perspective with this comparison of deaths from a range of more familiar causes. Prepared by Professor David …

View all news

Our projects

RealRisk is an online tool to support press officers and journalists to report risks in a clear and responsible way. The tool converts specialist statistics (like relative risks and hazard ratios) into Absolute Risks with accompanying visualisations.

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One of the uncertainties that we inevitably have about a claimed fact or number is how strong the evidence is that that fact or number is correct. How does such uncertainty affect people's trust and behaviour? And how can we communicate that strength of evidence?

Read more

View all projects