skip to primary navigation skip to content

Being upfront about your uncertainty doesn't necessarily mean you lose your audience's trust... New paper published!

Winton Centre for Risk and Evidence Communication

News - Being upfront about your uncertainty doesn't necessarily mean you lose your audience's trust... New paper published!

Picture 4.png

Anne Marthe van der Bles and others from the Winton Centre team carried out empirical work, including experiments on the BBC News website, to see how people responded to the communication of uncertainty around facts and figures. Even though people recognised that the evidence was more uncertain, it did not undermine their trust in the facts or in the communicator (particularly when the uncertainty was in the form of an actual numerical range, rather than a verbal caveat).

Open Access paper here: https://doi.org/10.1073/pnas.1913678117