Dr William J. Skylark

Will is a senior lecturer in the Psychology Department at the University of Cambridge, United Kingdom, having previously worked at the universities of Essex, Warwick, and Leicester. His research concerns the processes by which people form judgments and make choices. This involves identifying the factors that influence people’s beliefs and decisions, and developing theoretical models that explain these effects in terms of basic mental operations. He uses a wide-variety of techniques – including eye-tracking, lab studies, and large-scale surveys – to try to understand how people form and communicate beliefs about the world, and how these beliefs influence their behaviour.