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Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

People

Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alex worked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system, and in her spare time leads the Octopus platform for primary research publication.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

Harding Prizes for most Useful & Trustworthy Communication in 2023 awarded

5 June 2024

The judges awarded the Harding Prize for Trustworthy Communication for 2023 to a news article by Clare Wilson for the New Scientist on polygenic tests and a feature by Katharine Lang for BMJ on Covid antivirals.

New NHS Decision Support Tools released!

22 November 2023

The Winton Centre have produced a suite of decision support tools for NHS England to help patients take part in share decision making.

Harding Prizes for useful and trustworthy communication in 2022 awarded!

20 April 2023

After casting the net wide across the world, the judges awarded the 2022 Harding Prize for Trustworthy Communication to an interactive calculator from the Institute of Fiscal Studies and a report from the Parliamentary Office of Science & Technology.

View all news