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Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

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Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alexworked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now back at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

The Winton Centre's new tool for helping the reporting of health statistics launched: RealRisk

15 October 2020

The Centre has publicly released RealRisk: its long-awaited tool to help those communicating medical statistics

How medical training needs to change to allow true evidence-informed decision-making

25 September 2020

A new blog and paper from Alex Freeman of the Winton Centre, with colleagues who have worked together to develop, and evaluate, elearning courses in risk communication and shared decision making in healthcare.

How do Covid-19 deaths compare with those from accidents, flu and other causes of death?

13 July 2020

The numbers dying from Covid-19 are in the headlines daily. Help restore some perspective with this comparison of deaths from a range of more familiar causes. Prepared by Professor David …

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