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Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

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Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alexworked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now back at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

Latest data from the MHRA on blood clots associated with the Astra Zeneca COVID-19 vaccine

7 May 2021

We've produced some new graphics to illustrate the data released on 6th May 2021 on blood clots and the AstraZeneca vaccine from the MHRA

Risky Talk - Communicating Evidence to Policymakers

26 April 2021

Politicians and civil servants are hungry for data to help design effective policy. How do we best collect and communicate this evidence - to support good governance and public accountability? …

Communicating the potential benefits and harms of the Astra-Zeneca COVID-19 vaccine

7 April 2021

Please note this article dates from 7th April 2021. New data from the MHRA and falling incidence of COVID-19 in the UK mean that these illustrations are no longer current. …

View all news