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Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

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Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alexworked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now back at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

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Communicating the potential benefits and harms of the Astra-Zeneca COVID-19 vaccine

7 April 2021

All medical treatments have potential harms as well as potential benefits, and it's important to be able to weigh these against each other. With vaccines, the benefits are particularly complex …

Risky Talk: Doing Journalism with Data and Numbers

30 March 2021

Statistics need care and context - but journalists are under pressure to craft engaging stories. Is there a way of doing both?

Joining David to explore how you turn data …

We are hiring! Software developer and Research Assistants

23 March 2021

The Winton Centre team is looking for new members: do join us!

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