skip to primary navigation skip to content

Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

People

Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alex worked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system, and in her spare time leads the Octopus platform for primary research publication.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

The Winton Centre's new Decision Support Tools for the NHS launched!

28 July 2022

The Winton Centre was commissioned by NHS England to produce a set of decision support tools, designed to help patients make decisions about their treatment alongside their health professionals.

Working …

Winners of the 2021 Harding Prize for Useful and Trustworthy Communication announced!

14 March 2022

The inaugural Harding Prize for Useful and Trustworthy Communication has been jointly won by the ONS Covid Infection Survey and the Cochrane Review of Hydroxychloroquine for Covid-19.

New free e-learning course on communicating risks in public health

2 February 2022

We've just launched a new free e-learning course on our platform https://moodle.wintoncentre.uk. Designed for trainees or professionals at any career stage who are interested in communicating risks in a …

View all news