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Dr Alexandra Freeman

Winton Centre for Risk and Evidence Communication

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Dr Alexandra Freeman

Alex Freeman

Before joining the Winton Centre in 2016, Alex Freeman had a 16 year career at the BBC, working on series such as Walking with Beasts, Life in the Undergrowth, Bang Goes the Theory, Climate Change by Numbers and as series producer of Trust Me, I’m a Doctor. Her work won a number of awards, from a BAFTA to a AAAS Kavli gold award for science journalism. In addition to developing and making television series, Alexworked with associated content across a whole range of other media – designing websites, games, formal learning resources and social media content – to bring science to the widest possible audience. Now back at the Winton Centre she has a particular interest in helping professionals such as doctors, journalists or legal professionals communicate numbers and uncertainty better, and in whether narrative can be used as a tool to inform but not persuade. She is an advocate of Open Research practices and the reform of the science publishing system.

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

How do Covid-19 deaths compare with those from accidents, flu and other causes of death?

13 July 2020

The numbers dying from Covid-19 are in the headlines daily. Help restore some perspective with this comparison of deaths from a range of more familiar causes. Prepared by Professor David …

New blog: It's the ignorance, stupid

22 April 2020

On February 20th, a group of Philip Tetlock’s superforecasters said the probability that one month later the WHO would report more than 200,000 cases of Coronavirus was 3%. They couldn't have been more wrong. Read Michael Blastland's latest blog on the topic of uncertainty.

Putting information into a 'fact box' format helps people understand and remember it better than plain text

25 March 2020

The Winton Centre and our sister centre in Berlin, the Harding Center for Risk Literacy, have worked together to put to the test a format for communicating the pros and …

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