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Aarushi Shah

Winton Centre for Risk and Evidence Communication


Aarushi Shah


Aarushi completed an MSc in Cognitive Science from the Indian Institute of Technology (IIT), Gandhinagar, and holds a Bachelor’s in Life Sciences from the University of Mumbai. She is interested in applying cognitive science research methods in real-world settings - her previous research focused on risk communication in a road safety context in collaboration with Technische Universitat Dresden. She also conducted an evaluation of a waste education programme across schools in rural India via a randomised controlled trial, with the strategy consulting firm Xynteo and Ashoka University. Prior to joining the Winton Centre, she worked with a design firm DesignCoz as a UX Researcher, conducting user testing for variety of digital products- from a sexual health app for Indian teens, to a new age digital bank for smaller Indian cities. At the Winton Centre, she drew on her testing and evaluation skills to create tools that focus on transparent risk and evidence communication in healthcare.

She now works with Prof John Aston. You can get in touch with Aarushi at

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

New NHS Decision Support Tools released!

22 November 2023

The Winton Centre have produced a suite of decision support tools for NHS England to help patients take part in share decision making.

Harding Prizes for useful and trustworthy communication in 2022 awarded!

20 April 2023

After casting the net wide across the world, the judges awarded the 2022 Harding Prize for Trustworthy Communication to an interactive calculator from the Institute of Fiscal Studies and a report from the Parliamentary Office of Science & Technology.

The search for the best evidence communication of 2022 begins!

25 November 2022

The Harding Prizes for communication in 2022 are now open for nominations at

View all news