Aarushi Shah

Aarushi completed an MSc in Cognitive Science from the Indian Institute of Technology (IIT), Gandhinagar, and holds a Bachelor’s in Life Sciences from the University of Mumbai. She is interested in applying cognitive science research methods in real-world settings - her previous research focused on risk communication in a road safety context in collaboration with Technische Universitat Dresden. She also conducted an evaluation of a waste education programme across schools in rural India via a randomised controlled trial, with the strategy consulting firm Xynteo and Ashoka University. Prior to joining the Winton Centre, she worked with a design firm DesignCoz as a UX Researcher, conducting user testing for variety of digital products- from a sexual health app for Indian teens, to a new age digital bank for smaller Indian cities. At the Winton Centre, she drew on her testing and evaluation skills to create tools that focus on transparent risk and evidence communication in healthcare.

She now works with Prof John Aston. You can get in touch with Aarushi at as3226@cam.ac.uk.