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Aarushi Shah

Winton Centre for Risk and Evidence Communication


Aarushi Shah


Aarushi completed an MSc in Cognitive Science from the Indian Institute of Technology (IIT), Gandhinagar, and holds a Bachelor’s in Life Sciences from the University of Mumbai. She is interested in applying cognitive science research methods in real-world settings - her previous research focused on risk communication in a road safety context in collaboration with Technische Universitat Dresden. She also conducted an evaluation of a waste education programme across schools in rural India via a randomised controlled trial, with the strategy consulting firm Xynteo and Ashoka University. Prior to joining the Winton Centre, she worked with a design firm DesignCoz as a UX Researcher, conducting user testing for variety of digital products- from a sexual health app for Indian teens, to a new age digital bank for smaller Indian cities. At the Winton Centre, she draws on her testing and evaluation skills to create tools that focus on transparent risk and evidence communication in healthcare.

You can get in touch with Aarushi at

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

Winners of the 2021 Harding Prize for Useful and Trustworthy Communication announced!

14 March 2022

The inaugural Harding Prize for Useful and Trustworthy Communication has been jointly won by the ONS Covid Infection Survey and the Cochrane Review of Hydroxychloroquine for Covid-19.

New free e-learning course on communicating risks in public health

2 February 2022

We've just launched a new free e-learning course on our platform Designed for trainees or professionals at any career stage who are interested in communicating risks in a …

A new episode of RiskyTalk : How misinformation spreads

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From anti-vaxx propaganda to partisan political news, social media is awash with dodgy, even dangerous (mis)information. Who is behind this, why do they do it & how can we stop it? Join David in learning more about the social media ecosystem of misinformation!

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