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Winton Centre for Risk and Evidence Communication

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To inform, not persuade


To make good decisions, we all need good evidence which is clearly communicated. At the Winton Centre we work with institutions and individuals to improve the way that important evidence is presented to all of us.

Communicating the potential harms and benefits of a particular medical treatment

We work with the NHS, Public Health England and medical professionals developing online tools and medical results report templates which communicate possible outcomes of specific treatments in a clear and balanced way, supporting patients and doctors to make difficult treatment decisions. We have also launched fully accredited online courses in risk communication.


Communicating evidence in legal cases

We work with legal professionals, law students and forensic experts to help them understand how best to understand, present or examine evidence in legal situations. We are currently developing free resources for legal training, along with our collaborators at the Leverhulme Research Centre for Forensic Science and the University of Northumbria law school.


Communicating what the latest research means for everyone

We work with press officers and journalists reporting the latest research in health and the social sciences to improve the way numbers are communicated. We tackle misleading numbers in the news in our blog, develop online tools and conduct original research into the most effective communication techniques.


Communicating which policies work best in education, health and civic life

We work with government departments, evidence-based policymakers and social scientists to improve the way the potential harms and benefits of complex policy issues are communicated.


Communicating uncertainty

We are carrying out research into how best to communicate uncertainty in journalistic reporting, in graphical formats, and how to communicate the underlying quality of evidence surrounding a number or claim.



In Our Resources you will find tools and best-practice guides tailored specifically for lawyers, healthcare professionals, journalists and those in the civil service or policymaking.


In Our Projects you can explore the full range of our partnerships, applied work and published research.


If you think you're risk-savvy, test yourself with our quick quizzes for legal professionals, medical professionals, or journalists.


To join our mailing list to hear about news from the Centre (used sparingly!) please email wintoncentre@maths.cam.ac.uk

Can You Handle the Evidence?

Test your skill at navigating evidence-by-numbers with one of our quick quizzes.

Journalists & Press Officers
Do you know your absolute from your relative risks? Your ORs from your HRs? Test yourself here.
Medical Professionals
You know the difference between sensitivity and specificity, but what about lead-time and overdiagnosis bias? Examine yourself here.
Legal Professionals
Given a positive DNA match, what’s the likelihood of innocence? Check your grasp of forensic evidence & probability here.

Latest news

Why Doctors Are Bad At Stats — And How That Could Affect Your Health

19 September 2019

A new blog and podcast from María del Carmen Climént Palmer on the problem of the lack of numerical and statistical training in medical schools, and the effects it can have on patients.

Our work on the wording of genetic reports for cystic fibrosis carrier testing is published

13 September 2019

Genetic test reports are typically very difficult to understand, being full of technical terms that non-specialists don't understand. Our work on improving this situation is now published.

View all news

Our projects

Patients considering transplant surgery have very difficult decisions to make and need to weight risks and benefits up carefully. We are working with NHS Blood & Transplant to create an online tool to help.

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Uncertainty is inherent in all quantitative measures, and is vital to communicate in order to allow people to make their decisions in the light of the reliability of the evidence, but does communicating uncertainty confuse, and undermine trust?

Read more

View all projects